To mark the next stage in our partnership, we’re unveiling new and exciting experiences to our customers that are exclusive to our brands. This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands.”ĭive deeper into the world of with Entain and even more exclusive content this #F1 season.□ Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain, said: “We want Party to be a destination for customers around the world who enjoy games and sharing experiences around the sports and activities they love. In a similar way to the “Drummers” campaign ads launched ahead of the Euros earlier this year by Ladbrokes, Entain’s UK sports-betting brand, the new Part圜asino ads focus on mass entertainment experiences for customers and the thrill of big sports events. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through Part圜asino and PartyPoker. This marks a further stage in the partnership between McLaren F1 and Entain’s Party brands, which began at the start of this year’s F1 season. Ntain is providing customers of its global gaming brands with new media content, promising special access which Formula 1 fans can only enjoy through its Part圜asino and partypoker brands.
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